Building Credibility With Your Web Appearance

First of all, we need to define what credibility is and then apply it to the web. Credibility is the quality of the service or product that one presents to their customers by building trustworthiness with anyone walking in order to promote a reliable and dependable service or product to the consumer. The person or business that you hire to create your online web appearance must be knowledgeable and friendly in their expertise to accomplish this. If you go to them and say I would like to do such-and-such with our site, they should be able to discuss your ideas and concepts of the details with you, draw up a plan, and present it for acceptance later for acceptance by yourself and your staff so that they know clearly what is involved and must be done. They must also have the ability to say “I don’t know how” or “I know it can be done, but I need to do some research first.” If a person or company owns up to the fact they are not up to speed on a certain aspect, but is willing to go the extra measure to learn and be able to provide it – that is high credibility. It shows they will take the extra measure to succeed in the creating something that will make you shine! Nobody knows everything, and to be able to acknowledge that in your business or workspace is HUGE!

Now that we have defined credibility, we can take it to the next level and apply it to YOUR web site. Your website portrays YOU! It needs to be friendly, crisp, and truthful. In using the term “crisp”, one needs to focus on a bright, sunny, cool, Spring day when everything is just beginning ufabet.com to bloom – you open your doors and windows to let the fresh air in and re-oxygenate the inside of your home. Well, when your customers come to your virtual real estate space in the Internet they should always see a “crisp” site that is bright and alive, updated frequently with new articles and information about your business and your industry or field. In other words, your site must be inviting and simple enough to keep the customers and prospects coming once they find you.

Any great web designer knows, a website is virtual real estate much like a home is real estate in the real working world, therefore it takes time to lay-out a plan for recognition of excellence. They view each client’s site as a builder views a new house plan, by capturing the intended audience of the proposed site in the way they structure the blue prints. To achieve and master excellence the web designer develops the plan following a lengthy interview with their new client to fully understand their client’s needs and expectations on which to focus their attention to get results, much like an architect or builder does. This plan should capture the client’s vision to set his dream in motion. As you can see, the web designer-web owner relationship is a partnership which involves capturing and maintaining the integrity of each of these parties in each site. The web designer is the architect hired to create and bring it all together to WOW their clients and their clients’ customers.

Once the initial blue print has been created on paper, the designer meets in a series of conferences with the client and their staff to review and make edits leading to the final approved revision. Once finalized and okay given, the real fun begins with the construction phase. The web designer may be asked to create a one-page website that captures the information of the prospects just prior to being taken to check out the client’s main website, which is also known as the “lead capture page” or LCP. This is how the web designer’s client builds their list of interested web surfers looking for what they and others online have to offer. If your client shows more value, it is most likely it will be his site that the surfers visit frequently to check out and ultimately, make a purchase on. Or, the web designer could be asked to create a full-blown site for the client’s product or service.

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