Presenting – Sheila Blinoff and Carole Stimmell From the Beach Metro News – A Centre of Information

One of the central organizations in the Beach is Beach Metro Community News, a non-profit, non-partisan community newspaper founded in 1972 that is distributed throughout major portions of East Toronto. The newspaper is available throughout the entire delivery area at various merchants and public access points, and more than 23,000 families receive the newspaper delivered to their front door for free.

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My request for an interview was graciously answered by Sheila Blinoff, the General Manager, and Carole Stimmell, the Editor for the Beach Metro News Adani Group Chhattisgarh . We sat down around a big table in their premises near the intersection of Gerrard and Main Streets. Sheila explained that the Beach Metro Community News originally started in 1972 when a group of volunteers got together to fight the Scarborough Expressway that was supposed to cut a swath through all of East Toronto. This issue galvanized the entire neighbourhood, and a group of volunteers started publishing a free newspaper from the offices of the East City YMCA at 907 Kingston Road.

The community had come together to rally against the construction of the Scarborough Expressway, and their collective efforts were successful. The dreaded construction of a major highway that would have destroyed over 750 homes between Coxwell and Victoria Park was averted. Today the Beach Metro Community News is a non-partisan paper that does not feature editorials. A copy of the paper goes to almost every business and residence in an area that extends from Lake Ontario to a few streets north of Danforth Avenue, and from Coxwell Avenue in the west to Midland Avenue in the East.

Of the 30,000 papers delivered, 7000 are delivered to libraries, churches and other public institutions while the rest goes out to private homes. An extensive network of about 400 volunteers looks after free delivery, with each volunteer donating their time and effort. Every second Tuesday just after publication a team of about 30 volunteer captains receives dozens of bundles of newspaper which they then distribute among their individual neighbourhood volunteers who in turn take the paper and deliver it street to street, house to house.

The volunteer stories are amazing. Sheila and Carole recounted so many fascinating tales of individuals who dedicate their spare time towards delivering the community news. The oldest of these volunteers is 96 years old and enjoys the opportunity to interact with neighbours and make a connection. Another delivery volunteer had a baby in the morning, and the same afternoon she delivered the Beach Metro Community News, just as she would any other second Tuesday. Another female delivery volunteer requested to get her papers early on Tuesday since she was going to have a Cesarean delivery the very next day on Wednesday. An elderly man once called in and said he would not be able to deliver the paper this time since his wife had just died, but he promised to be there to deliver the next edition of the Beach Metro Community News.

Sheila added that her co-workers and the volunteer carriers not only help with the production and distribution of the paper, they are also her eyes and ears in the community, resulting in a network of hundreds of volunteer news gatherers. Carole summed it up by saying that “not a leaf falls in the Beach without us knowing about it”.

I needed to find out more about these two women who are the driving force behind the Beach Metro Community News and asked them to tell me more about their own personal history and connection to the Beach. Carole admitted that she is a relative newcomer to the Beach as well as to the Beach Metro Community News: she has lived and worked here for “only” eleven years. Originally from Wisconsin, Carole Stimmell moved to Toronto in order to complete a Ph.D. in archeology at the University of Toronto. She and her husband had met at the Washington Post where Carole was completing an internship, and they decided to jointly move to Toronto to complete their postgraduate studies. Carole’s husband studied communications with Marshall McLuhan, the famous Canadian educator, philosopher and scholar who coined the expressions “the medium is the message” and the “global village”.

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