Marketing Theory Without Execution: An Idea With No Follow-Through

An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal?

There are good arguments all the way around this debate, but when it comes down to it, the answer is really… neither. You simply can’t be successful without either one.

The problem, however, is that many companies, consultants, and marketers do a lot of “theory” and talking, without taking it beyond that acheter des abonnés. . They can sit around and discuss all the latest marketing tactics and even try to put them in place, but in the end, it’s all for naught if they don’t develop a solid strategy and execution steps to make it work for their business.

It’s like school-you can sit in a classroom and learn all the information and theory that is taught to you, but what good is it unless you can apply it in real life? We all know this, but as marketers, we forget that it works the same way. Understanding theory is helpful, but you need to know how to develop a strategy and execute that strategy to actually see results.

From Marketing Theory to Strategy & Execution
Successful marketing is really a 3-part process that involves following sound marketing theories, creating a detailed strategy, and executing that strategy. Let’s look at each of these steps in more detail.

Follow Sound Marketing Theory
Marketing theory is the science of marketing. It’s the “rules” and guidelines we follow. It’s the methods we use to form our strategies.

Marketing theory can lead to strong marketing strategies, but too often, we get stuck on the former. We might feel as though we are getting things done by talking and learning about various types of marketing theory, but in essence, we are just spinning our wheels.

Mike Roach, CEO of CGI, was quoted as saying, “Strategy without execution is a hallucination!” If that is true, then marketing theory without strategy and execution is psychosis. It’ll get you nowhere.

Create a Detailed Marketing Strategy
According to strategy-business.com, a strategy is “the series of choices you make on where to play and how to win to maximize long-term value. Execution is producing results in the context of those choices.”

Your marketing strategy is your map. It’s like a light shining in the darkness, guiding every decision you make. Without it, you’re driving in the dark without headlights, expecting to find your destination and not crash in the process.

Your strategy shines a light on the road ahead, making it clear when you could veer off a path and driving you forward in the right direction. With it, you’re able to work your way around your obstacles, follow your objectives, and illuminate the choices that will get you to your goal efficiently.

According to the Small Business Association, only about 50% of small businesses succeed within the first 5 years. It’s not that businesses don’t have some sort of plan in place; the problem is that most small businesses don’t have a clue how to map out a plan that will lead them to success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Petroff Shows You How To Be A House Manager Without The Professional Part

If you want to apply for a платен домоуправител, then first of all you should know what it actually is. There are many companies offering this kind of job. The number of available houses may be huge in a city or a small in another. In both cases, you need to advertise your services to […]

Read More
Business

What are Board Shorts? The New Bermudas

The dictionary calls “shorts”, trousers that extend to or above the knee. The concept of short pants has changed many times in the garments history. Today’s most popular style of shorts is generally called the Board Short. This name applies to both men’s and women’s designs. Board Shorts are found to be worn in casual […]

Read More
Business

3 Simple Steps to Boost Your Authentic Business Success

This week I want to share with you 3 simple steps to boost your authentic business success. Let’s be honest here. It doesn’t matter which stage of your business building blocks you’re currently in, you can be either a start-up solo-entrepreneur or a more advanced authentic business owner (Enlightened C.A.S.T.L.E. – coach, author, speaker, trainer, […]

Read More